We’re Born Southern

Being Southern is a way of life. It’s something that’s just in our blood. It’s who we are
and what makes us who we are.

It’s hot summer nights and fishing a hidden watering hole. It's chasing fireflies and eating tomato sandwiches heavy on the mayonnaise. It's saying grace and enjoying Sunday afternoon supper. It’s as simple as holding the door for the person behind you and saying “yes ma’am” and “no sir” to those you know and those you don’t. It’s winding, single lane roads, feed stores at the crossroads, and meeting up at the grill. It’s an attitude of working hard and playing hard while always remembering that your momma knows best.

It’s knowing that regardless where you roam, where you came from is what keeps you rooted. It’s sharing a common respect for family and community and the legacy of each. It’s being proud to unapologetically embrace what some may consider a little slower way of life. It’s stretching out words and savoring a long pause. It’s taking the time to enjoy getting together. It’s not rushing a walk, a game of corn hole, or sharing a few laughs.

We invite you to do the same.

Slow down, enjoy today as tomorrow will come quick enough.


Where We Were Raised

The Born Southern 74 brand is built on the values of God, family and friends above all else. Eric Smith, owner, founder and native North Carolinian, feels blessed to have been raised with these strong values. Born Southern 74 is a tribute to his parents who were married in 1974. During the last 40 years, they have instilled these values in their four children and are now passing their Southern legacy onto their grandchildren.


The Values We Live By

Put God first and be thankful for all He has done. You only get one family. Love and cherish one another. Walk with them through the sunshine and the rain. Be the friend you want others to be for you. And, last but not least, don’t forget to slow down.